Serves of the Future

Serves of the Future

In the year of Itaú's centenary, the 17-year partnership with the Miami Open was also celebrated. To mark the occasion in style, the bank launched a new tradition at the tournament: the inaugural serve, called "Serve of the Future." The person chosen to perform this milestone was young tennis player Rafael Padilha, an athlete from the social project Rede Tênis Brasil, an initiative supported by the bank. Created by GALERIAag, the action reinforced Itaú's commitment to sports, education, and culture.