for you to get there

For you to get there

Many people talk to Mion, but Itaú Uniclass talks to Marcos. And to show that the bank is the biggest ally of customers during their journeys, we recreated one of the most iconic scenes in cinema by capturing Marcos meeting Sylvester Stallone at the top of a staircase. "Itaú Uniclass. For you to get there." Voted Campaign of the Year by PROPMARK and one of the best campaigns of 2023 by Meio & Mensagem.