Personnalité Open

Personnalité Open

We created a campaign to promote the benefits of being a Personnalité client and the conveniences of the app. The goal was to show that Itaú Personnalité has a super complete portfolio of products that does not limit the client to choosing between one benefit or another. And, in the world of tennis, we found analogies that fit perfectly with this objective. To shoot the 14 films of the campaign, we set up a high-standard official size court.