

Cheddarize yourself
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ClientMcDonald's
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Year2024
Cheddarize yourself
To mark the return of the Cheddar Pool to the McDonald's menu, we launched a campaign full of indulgence and appetite appeal. Under the concept "Cheddarize Yourself," we invite consumers to explore the various possibilities and combinations to enjoy one of the most beloved ingredients of the chain: cheddar sauce. In the film, even a cheese waterfall makes an appearance to intensify the desire of those watching.